WHY P2P IS THE TOP INVESTMENT ALTERNATIVE Stocks, bonds, cryptos, it is time for p2p lending. Peer-to-peer lending, what is it? It's exactly like a business loan. It's where businesses borrow funds to expand their business; and instead of getting their funds come from the banks, they get it from investors in return for interest. It's actually a really simple concept. The tough part is the facilitation of credit assessment, pricing, paperwork, and collection of funds. That's where we come in, to