Phone maker Apple celebrates its 50th anniversary on April 1 having marked pop culture and the tech industry like few other firms since its beginnings in 1976.

Tech stocks sank on Thursday amid uncertainty over US-Iran talks and as a landmark trial verdict opened social media ...

Celebrities show how to wear the season’s most versatile fashion pieces, 21st-century power-dressing – and a little ...

With Apple reportedly redesigning the MacBook Pro, it’s time to bring back the beloved glowing Apple logo on the back of the laptop. Not only is it an iconic look, reviving a signature feature from ...

Apple users relying on Google Chrome to browse the web may need to reconsider their options after both Apple and Google issued serious warnings that could affect millions of devices. "You’ll need to ...

Apple and Google have confirmed reports that the former will use Google Gemini’s models to help power the new version of Siri and other generative AI features. CNBC first reported the news; Apple and ...

‘Google’s technology provides the most capable foundation for Apple Foundation Models.’ ‘Google’s technology provides the most capable foundation for Apple Foundation Models.’ is a news writer who ...

The “more intelligent” version of Siri that Apple plans to release later this year will be backed by Google’s Gemini language models, the company announced today. CNBC reports that the deal is part of ...

Apple plans to use Google’s Gemini artificial intelligence model to power its updated version of Siri, which is set to launch later this year, the two companies announced Monday. “After careful ...

In 2020, Apple stopped using Intel chips and switched to its own Apple Silicon chips for all Mac computers. These new chips offer better performance and use less power. Now, less than five years later ...

To create Apple TV’s new branding, a team from the global agency TBWA\Media Arts Lab (MAL) gathered in a studio with a blacked-out stage, a giant glass version of the Apple TV logo, and a bevy of ...

The newly rebranded Apple TV has a five-second visual sting, and every frame was shot in a studio with live lights and practical glass lettering. Apple has been mocked for dropping the plus from its ...