Target says its new multi-year plan is built for “busy families,” with some departments expanding and other popular ones becoming more “focused.”

The Deal Days promotion is shaping up to be an early test for the company's turnaround strategy. Target (NYSE: TGT) has been one of the biggest flops in the retail sector since the pandemic ended. Over the last five years, the stock is down 30%, and is off more than 50% from its all-time peak around the same time.

Target plans investments under CEO Michael Fiddelke, but in-store problems persist, from inventory gaps to merchandising and customer experience issues.

In some cases, Target is on track to take over buildings vacated by long-gone retailers.

Several retailers have gained ground on Target's mobile app in recent years, but the bullseye brand has quietly rolled out several helpful features.

The Minneapolis-based retailer is emphasizing owned brands, unique finds and trend-forward products, a strategy that it hopes brings some 'Tar-zhay' magic into the grocery section.