Steve Jobs may finally have a worthy heir: Taylor Swift. Before you scoff at the notion that a 33-year-old pop star could be compared to a business legend like Jobs, try attending one of her concerts.

Forbes contributors publish independent expert analyses and insights. Edward Segal covers crisis-related news, topics, and issues. Taylor Swift performs on stage during The Eras Tour" at Johan Cruijff ...

Taylor Swift has once again proven why she’s not just a global pop icon but also one of the most effective brand strategists of her generation. With the release of her new album, The Life of a Show ...

Taylor Swift is reclaiming her reputation one album at a time, and along the way, she’s learned a few big lessons from her most public feuds. With nearly 20 years in the industry under her belt, Swift ...

A bot accused Swift of using Nazi symbolism. Then humans got involved. What’s the best way to respond when someone accuses you of something that’s completely false? In many situations, the best ...

We all have a lot to learn from Taylor Swift. So it's not surprising that Taylor Swift can also be found in classrooms across the country. Educators are using Taylor Swift's music, lyrics and even ...

Before diving into this column, I’d like to briefly introduce myself. I’m a marketing professor at Indiana University Indianapolis’ Kelley School of Business, and over the past two decades in academia ...

Taylor Swift's influence on our culture seems to know no bounds, but that didn't always come easy for the songstress. “Part of growing up and moving into new chapters of your life is about catch and ...