Ultimately, human beings are using your products, so listening to your customer’s feedback and using their insights to inform your products is so important. In today’s competitive software landscape, ...

Privacy-first practices. Embrace privacy-first data strategies to build trust and adapt to evolving regulations like GDPR and CCPA. AI-driven insights. Use AI and ...

Steve Jobs once said that people do not know what they want until you show it to them. The basics of digital interaction strategy adoption lie in the essentials of user needs. More often than not, the ...

Customer journeys are growing more complex and data-driven, but many organizations remain constrained by fragmented insights and static CX models that are difficult to scale. A new resource from ...

In this week's podcast, David Rowlands spoke with Dr. Christine Bailey, CMO at PassFort and all-rounding marketing expert. They discuss Christine’s new book, ‘Customer insight strategies: How to ...

Taking on many twists and turns, our most recent #IgniteB2B Twitter chat tackled the rather broad topic of ‘insight in B2B’ head on. Worry not, after hours of deliberation prior to the chat, we ...

Chief marketing officers (CMOs) and marketing leaders are increasingly transcending traditional boundaries, blending marketing expertise with corporate strategy. This evolution reflects a growing ...

In this episode of Duke Fuqua Insights, Professor Christine Moorman of Duke University’s Fuqua School of Business, a leading scholar of marketing strategy and the director of The CMO Survey, examines ...

Amica uses the HyperIntelligence® feature of the Strategy One platform, integrating insights into frontline representative workflows to facilitate high-quality customer care. HyperIntelligence helps ...