Mark your calendars and brace yourselves, marketers: Google has made a rare, bold move by committing to a firm date. Yes, you read that right. The deprecation of Google Firebase Dynamic Links (FDL) is ...

A regular deep link takes the user to a location within a website page or an app. A Firebase Dynamic Link is also a deep link, but it is used to convert website users to the equivalent mobile app.

When Google introduced its goo.gl URL shortener in 2009, it came at a time when the web wasn't littered with similar services. Since then, many companies have emerged to offer similar functionality.

MADISON, Wis.--(BUSINESS WIRE)--A new industry survey released today by URLgenius reveals a critical disconnect: while awareness of Google’s impending shutdown of Firebase Dynamic Links (FDL) is high, ...