A new study co-authored by an Illinois Institute of Technology (Illinois Tech) researcher explores the decision-making ...

In today’s digital world, how we decide what to buy, read or watch has radically changed. What once involved careful consideration is now driven by speed and instant gratification. With constant ...

Retailers are using daily transaction insights to understand subtle (yet important) nuances of how consumer spending shifts ...

As AI consumer apps evolve, I find it crucial to adopt data-driven decision-making systems that can help drive user growth and achieve ambitious revenue targets. Intuition is no longer enough, and we ...

Regret theory postulates that decision‐makers do not solely evaluate outcomes based on traditional expected utility; they also incorporate the anticipated emotional response resulting from realising ...

Online decision making is a concept that describes the cognitive process that goes in the mind of customers before they make a decision on the web. The main focus of this article is to understand what ...

AI is reshaping daily life. Parents are automating tasks, shoppers are ditching stores and tech is no longer just for the elite. AI adoption trends. AI adoption is accelerating quickly, which signals ...

MyFitnessPal has launched a dedicated advertising business, turning the meal planning and food logging inside its app into a ...

South Africa's fuel supply faces uncertainty, with the possibility of long queues at petrol stations signalling potential ...

As modern life demands thousands of daily choices, emerging research reveals how cumulative decision-making reshapes brain networks, weakens judgment, and subtly shifts behavior toward easier, but ...

DataQuark’s Vinay Tamboli explains that CPM is no longer enough; in a low-cost, high-scale market, media efficiency lies in ...