You're a distributor supplying the mass market with all sorts of paint and painting accessories. Your customer base is made up of individual consumers, as well as stockists, and third-party suppliers.

We discuss the difference between a marketing qualified lead (MQL) and a sales qualified lead (SQL) and how to use them to improve the customer experience. Generating leads is crucial for businesses, ...

The marketing funnel has been a mainstay for B2B marketers seemingly forever. In fact, we’ve even written about it with some regularity. It was an excellent method for B2B marketers to arrange and ...